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Beyond Media 2009, Florence 9-17 July

curated by Melissa Woolford

nous presents @ Beyond Media 2009, Florence 9-17 July

blink and you’ll miss it an installation that responds to people’s subconscious response to images of architecture in collaboration with Sunand Prasad, President of RIBA and Kieran Long, Editor of AJ and Architectural Review.
Designed by Tom Cecil in collaboration with Phil Langley and Shajay Bhooshan.

You can follow us on twitter.com/youblinked

wide eyed an installation produced by Evidently including films by some of the most innovative design studios, architects, and engineers of today.

blink and you’ll miss it
Over the duration of Beyond Media 2009, this installation responded to people’s subconscious response to images of architecture.

The data collected was analysed in real-time to create a digital collage and a world of archibods. The data is now being analysed for trends and patterns relating to our perceived interest in architecture.

Digital collage
The digital collage creates an image of architecture based on subconscious
responses to the images people have viewed. The size of the images is based
on the level of interest shown in them, whereas their relative positions are based
on the paths people had taken through the image library.

Archibods
The behaviour of these archibods represents a person's collective response to images of architecture. Sunand Prasad, President of RIBA, and Kieran Long, Editor of the Architects’ Journal, think they know architecture. We’ve created a world ruled by these two princes. Where would you fit in?

Designed by Tom Cecil in collaboration with Phil Langley and Shajay Bhooshan

Follow us on twitter.com/youblinked and nousgallery.com

Image library by Sophia Razzaque and Michael Hargens | Photography credits to Sophia Razzaque,
Michael Hargens, Tom Cecil, Alastair Hunter, Henk Snoek, Janet Hall, Jonathan Makepeace, Keith
Collie, RIBA Library Photographs Collection, Alsops & Ian Simpson Architects | Special thanks to
Sunand Prasad, RIBA | Kieran Long, AJ | Kaye Alexander, AJ | Robert Elwall, RIBApix |
Manos Zaroukas | Luis Quinones

Wide Eyed
A collection of films in response to the questions:

1. what are you working on right now that excites you
2. how will it impact the field of architecture and design
3. where will it be in 2020

film produced by Evidently including work by

Alex Haw | Atmos
Alisa Andrasek | Biothing
Carlos M Mediero & Gabriela Sanz | CG ARCHITECTS
Claudia Pasquero & Marco Poletto | ecoLogic Studio
Ed Keller | AUM Studio
Elif Erdine
Emmanuel Ruffo | R(e)thinking Architecture
Eva Christina Sommeregger
Florencia Pita | MOD
Jeroen van Ameijde | AA Digital LAB
Joseph Choma | ArchitectuREdefined
Kawamura Ganjavian
Kristof Crolla
Lab[au]
Lawrence Friesen
Open Systems
Oyler Wu Collaborative
Philip Beesley
Robert Mezquiti | Studio Autoforma ATX
Supermanoeuvre
Yiorgos Artopoulos

special thanks to Daniel Zeff and Luis Quinones



Exhibition Photos